{"title":"SPRING-SUMMER COLLECTION 2026","description":"\u003cp data-start=\"264\" data-end=\"368\"\u003eMenswear has long been defined by repetition.\u003cbr data-start=\"309\" data-end=\"312\"\u003eWe question why clothing should exist without intention.\u003c\/p\u003e\n\u003cp data-start=\"370\" data-end=\"641\"\u003eSpring Summer 2026 explores the relationship between structure and expression, translating Indian architecture and modern art into wearable form. Built environments become proportion; surface becomes language; and tailoring is shaped by clarity rather than ornament.\u003c\/p\u003e\n\u003cp data-start=\"643\" data-end=\"860\"\u003eArchitectural references are abstracted, not replicated. Silhouettes are refined to move naturally with the body, while materials — from handwoven textures to structured suiting — are selected for depth and character.\u003c\/p\u003e\n\u003cp data-start=\"862\" data-end=\"967\"\u003eThis is menswear shaped by purpose and restraint —\u003cbr data-start=\"912\" data-end=\"915\"\u003erooted in heritage, expressed with modern precision.\u003c\/p\u003e","products":[{"product_id":"kutch-shirt","title":"Kutch Brown Khadi Shirt","description":"\u003cp data-start=\"152\" data-end=\"335\"\u003eCrafted in handwoven Khadi, this short-sleeve shirt draws inspiration from the circular Bhunga houses of Kutch, Gujarat — structures known for resilience, balance, and quiet strength.\u003c\/p\u003e\n\u003cp data-start=\"337\" data-end=\"586\"\u003eThe upper surface features a tonal architectural print referencing the hut form, while the high-density pocket detail subtly evokes the geometry of a window. The composition frames the body with restraint, allowing structure and softness to coexist. Lightweight and breathable, the fabric moves naturally and develops character over time. \u003c\/p\u003e\n\u003cp data-end=\"784\" data-start=\"749\"\u003eDesigned to be worn beyond seasons.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"824\" data-start=\"800\"\u003eHandwoven Khadi fabric\u003c\/li\u003e\n\u003cli data-end=\"861\" data-start=\"827\"\u003eTonal gradient surface treatment\u003c\/li\u003e\n\u003cli data-end=\"861\" data-start=\"827\"\u003eHigh-density pocket print referencing window geometry\u003c\/li\u003e\n\u003cli data-end=\"877\" data-start=\"864\"\u003eRelaxed fit\u003c\/li\u003e\n\u003cli data-end=\"895\" data-start=\"880\"\u003eShort sleeves\u003c\/li\u003e\n\u003cli data-end=\"911\" data-start=\"898\"\u003eMade in Bharat\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HOWWEWHY","offers":[{"title":"Brown \/ Cotton Khadi \/ S","offer_id":45458360500281,"sku":"100","price":9950.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ Cotton Khadi \/ M","offer_id":45458360533049,"sku":"101","price":9950.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ Cotton Khadi \/ L","offer_id":45458360565817,"sku":"102","price":9950.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ Cotton Khadi \/ XL","offer_id":45458360598585,"sku":"103","price":9950.0,"currency_code":"INR","in_stock":true},{"title":"Brown \/ Cotton Khadi \/ 2XL","offer_id":45458360631353,"sku":"104","price":9950.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/7523\/9481\/files\/FRONT_6b38fa24-c116-4a9e-a363-51afce52666a.jpg?v=1771183808"},{"product_id":"assam-grey-khadi-shirt","title":"Assam Grey Khadi Shirt","description":"\u003cp data-start=\"268\" data-end=\"408\"\u003eShort-sleeve shirt crafted in handwoven Khadi.\u003cbr data-start=\"314\" data-end=\"317\"\u003eDefined by a tonal grey surface with architectural print placement and controlled contrast. The upper graphic introduces structure, while the pocket detail adds density and visual balance. The composition frames the body.\u003c\/p\u003e\n\u003cp data-start=\"612\" data-end=\"790\"\u003eCut in a relaxed silhouette with precise seam placement for ease and comfort.\u003cbr data-start=\"689\" data-end=\"692\"\u003eThe fabric remains light and breathable, softening with wear and responding to the body over time.\u003c\/p\u003e\n\u003cp data-start=\"792\" data-end=\"827\"\u003eDesigned to be worn beyond seasons.\u003c\/p\u003e\n\u003cp data-start=\"829\" data-end=\"840\"\u003e\u003cstrong data-start=\"829\" data-end=\"840\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"844\" data-end=\"868\"\u003eHandwoven Khadi fabric\u003c\/li\u003e\n\u003cli data-start=\"844\" data-end=\"868\"\u003eTonal grey surface treatment\u003c\/li\u003e\n\u003cli data-start=\"904\" data-end=\"945\"\u003eDigitally printed architectural graphic\u003c\/li\u003e\n\u003cli data-start=\"948\" data-end=\"972\"\u003eContrast pocket detail\u003c\/li\u003e\n\u003cli data-start=\"975\" data-end=\"988\"\u003eRelaxed fit\u003c\/li\u003e\n\u003cli data-start=\"991\" data-end=\"1006\"\u003eShort sleeves\u003c\/li\u003e\n\u003cli data-start=\"1009\" data-end=\"1024\"\u003eMade in Bharat\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HOWWEWHY","offers":[{"title":"Grey \/ S \/ Cotton Khadi","offer_id":45458359779385,"sku":null,"price":9950.0,"currency_code":"INR","in_stock":true},{"title":"Grey \/ M \/ Cotton Khadi","offer_id":45458359812153,"sku":null,"price":9950.0,"currency_code":"INR","in_stock":true},{"title":"Grey \/ L \/ Cotton Khadi","offer_id":45458359844921,"sku":null,"price":9950.0,"currency_code":"INR","in_stock":true},{"title":"Grey \/ XL \/ Cotton Khadi","offer_id":45458359877689,"sku":null,"price":9950.0,"currency_code":"INR","in_stock":true},{"title":"Grey \/ 2XL \/ Cotton Khadi","offer_id":45458359910457,"sku":null,"price":9950.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/7523\/9481\/files\/FRONT_feef0aec-8a21-4fb3-ba42-507ef9c568b0.jpg?v=1770303202"},{"product_id":"blue-gradient-shirt","title":"Blue Gradient Shirt","description":"\u003cp data-end=\"578\" data-start=\"444\"\u003eShort-sleeve shirt crafted in handwoven Khadi. Defined by a tonal blue gradient developed to move across the body with subtle depth. Cut in a relaxed silhouette with precise seam placement for ease and movement. Finished with a soft structure that allows the fabric to breathe and evolve over time.\u003c\/p\u003e\n\u003cp data-end=\"784\" data-start=\"749\"\u003eDesigned to be worn beyond seasons.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"824\" data-start=\"800\"\u003eHandwoven Khadi fabric\u003c\/li\u003e\n\u003cli data-end=\"861\" data-start=\"827\"\u003eTonal gradient surface treatment\u003c\/li\u003e\n\u003cli data-end=\"877\" data-start=\"864\"\u003eRelaxed fit\u003c\/li\u003e\n\u003cli data-end=\"895\" data-start=\"880\"\u003eShort sleeves\u003c\/li\u003e\n\u003cli data-end=\"911\" data-start=\"898\"\u003eMade in Bharat\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HOWWEWHY","offers":[{"title":"Blue \/ S \/ Cotton Khadi","offer_id":45458358632505,"sku":null,"price":8950.0,"currency_code":"INR","in_stock":true},{"title":"Blue \/ M \/ Cotton Khadi","offer_id":45458358665273,"sku":null,"price":8950.0,"currency_code":"INR","in_stock":true},{"title":"Blue \/ L \/ Cotton Khadi","offer_id":45458358698041,"sku":null,"price":8950.0,"currency_code":"INR","in_stock":true},{"title":"Blue \/ XL \/ Cotton Khadi","offer_id":45458358730809,"sku":null,"price":8950.0,"currency_code":"INR","in_stock":true},{"title":"Blue \/ 2XL \/ Cotton Khadi","offer_id":45458358763577,"sku":null,"price":8950.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/7523\/9481\/files\/FRONT1.jpg?v=1771840907"},{"product_id":"forest-teal-green-gradient-shirt","title":"Forest Teal Green Gradient Shirt","description":"\u003cp data-end=\"578\" data-start=\"444\"\u003eShort-sleeve shirt crafted in handwoven Khadi. Defined by a tonal green gradient developed to move across the body with subtle depth. Cut in a relaxed silhouette with precise seam placement for ease and movement. Finished with a soft structure that allows the fabric to breathe and evolve over time.\u003c\/p\u003e\n\u003cp data-end=\"784\" data-start=\"749\"\u003eDesigned to be worn beyond seasons.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"824\" data-start=\"800\"\u003eHandwoven Khadi fabric\u003c\/li\u003e\n\u003cli data-end=\"861\" data-start=\"827\"\u003eTonal gradient surface treatment\u003c\/li\u003e\n\u003cli data-end=\"877\" data-start=\"864\"\u003eRelaxed fit\u003c\/li\u003e\n\u003cli data-end=\"895\" data-start=\"880\"\u003eShort sleeves\u003c\/li\u003e\n\u003cli data-end=\"911\" data-start=\"898\"\u003eMade in Bharat\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HOWWEWHY","offers":[{"title":"Green \/ S \/ Cotton Khadi","offer_id":45458351030329,"sku":null,"price":8950.0,"currency_code":"INR","in_stock":true},{"title":"Green \/ M \/ Cotton Khadi","offer_id":45458351063097,"sku":null,"price":8950.0,"currency_code":"INR","in_stock":true},{"title":"Green \/ L \/ Cotton Khadi","offer_id":45458351095865,"sku":null,"price":8950.0,"currency_code":"INR","in_stock":true},{"title":"Green \/ XL \/ Cotton Khadi","offer_id":45458351128633,"sku":null,"price":8950.0,"currency_code":"INR","in_stock":true},{"title":"Green \/ 2XL \/ Cotton Khadi","offer_id":45458348933177,"sku":"200","price":8950.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/7523\/9481\/files\/FRONT_65b168d7-32cf-4709-bbd7-e3ade3017346.jpg?v=1770303639"},{"product_id":"white-tailored-shirt","title":"Tailored White Shirt","description":"\u003cp\u003eShort-sleeve shirt crafted in fine suiting fabric, reworking tailoring codes into a lightweight summer silhouette.\u003c\/p\u003e\n\u003cp\u003eFinished with a blazer-inspired chest pocket for a subtle shift in proportion.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"744\" data-end=\"770\"\u003e\u003cspan\u003eBreathable fabric \u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-start=\"744\" data-end=\"770\"\u003eLightweight summer construction\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"837\" data-end=\"861\"\u003eTailoring-inspired cut\u003c\/li\u003e\n\u003cli data-start=\"864\" data-end=\"898\"\u003eBlazer-style chest pocket detail\u003c\/li\u003e\n\u003cli data-start=\"901\" data-end=\"916\"\u003eShort sleeves\u003c\/li\u003e\n\u003cli data-start=\"919\" data-end=\"958\"\u003eClean neckline with back opening \u003c\/li\u003e\n\u003cli data-start=\"961\" data-end=\"975\"\u003eStraight hem\u003c\/li\u003e\n\u003cli data-start=\"978\" data-end=\"993\"\u003eMade in Bharat\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HOWWEWHY","offers":[{"title":"White \/ S \/ Terylene Rayon","offer_id":45458354405433,"sku":null,"price":10950.0,"currency_code":"INR","in_stock":true},{"title":"White \/ M \/ Terylene Rayon","offer_id":45458354438201,"sku":null,"price":10950.0,"currency_code":"INR","in_stock":true},{"title":"White \/ L \/ Terylene Rayon","offer_id":45458354470969,"sku":null,"price":10950.0,"currency_code":"INR","in_stock":true},{"title":"White \/ XL \/ Terylene Rayon","offer_id":45458354503737,"sku":null,"price":10950.0,"currency_code":"INR","in_stock":true},{"title":"White \/ 2XL \/ Terylene Rayon","offer_id":45458348441657,"sku":"100","price":10950.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/7523\/9481\/files\/back_b91211ab-3dd1-47ad-8a71-5ecdfb84a5c4.jpg?v=1771841800"},{"product_id":"black-tailored-fit-evening-jacket","title":"Black Tailored Fit Evening Jacket","description":"\u003cp\u003eDesigned for evening wear, jacket is tailored in structured velvet with satin side panels, creating a controlled contrast of texture and depth. The clean front and concealed button closure keep the silhouette uninterrupted, allowing the fabric interplay to define the form.\u003cbr data-end=\"481\" data-start=\"478\"\u003eThe jacket balances softness and structure, offering a modern interpretation of formal dressing through material rather than ornament.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-start=\"651\" data-end=\"675\"\u003eStructured velvet body\u003c\/li\u003e\n\u003cli data-start=\"678\" data-end=\"697\"\u003eSatin side panels\u003c\/li\u003e\n\u003cli data-start=\"700\" data-end=\"726\"\u003eClean front construction\u003c\/li\u003e\n\u003cli data-start=\"729\" data-end=\"755\"\u003eConcealed button closure\u003c\/li\u003e\n\u003cli data-start=\"758\" data-end=\"782\"\u003eSleek pocket detailing\u003c\/li\u003e\n\u003cli data-start=\"785\" data-end=\"806\"\u003eTailored silhouette\u003c\/li\u003e\n\u003cli data-start=\"809\" data-end=\"823\"\u003eLong sleeves\u003c\/li\u003e\n\u003cli data-start=\"826\" data-end=\"841\"\u003eMade in Bharat\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"HOWWEWHY","offers":[{"title":"Black \/ S \/ Velvet","offer_id":45458347687993,"sku":"100","price":25550.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ M \/ Velvet","offer_id":45458347720761,"sku":"101","price":25550.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ L \/ Velvet","offer_id":45458347753529,"sku":"102","price":25550.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ XL \/ Velvet","offer_id":45458347786297,"sku":"103","price":25550.0,"currency_code":"INR","in_stock":true},{"title":"Black \/ 2XL \/ Velvet","offer_id":45458347819065,"sku":"104","price":25550.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/7523\/9481\/files\/blazerfront.jpg?v=1770305416"},{"product_id":"double-breasted-grey-suit","title":"Single Breasted Grey Suit","description":"\u003cp\u003e\u003cspan\u003eDesigned for men who carry work and responsibility with clarity and intent. \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003eThis single-breasted suit combines clean tailoring with lightweight construction. Crafted in breathable linen with a soft shoulder and light canvas, it offers structure without rigidity and comfort throughout the day. A modern essential shaped for movement and ease.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp data-end=\"633\" data-start=\"210\"\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"633\" data-start=\"210\"\u003e\u003cspan\u003eSingle-breasted jacket\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-end=\"633\" data-start=\"210\"\u003e\u003cspan\u003eTwo-button front closure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePeak Notch lapel\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSoft shoulder construction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLight internal canvas\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eLightweight breathable linen\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMade in Bharat\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"HOWWEWHY","offers":[{"title":"Grey \/ Linen \/ S","offer_id":45462874292281,"sku":null,"price":23550.0,"currency_code":"INR","in_stock":true},{"title":"Grey \/ Linen \/ M","offer_id":45462874325049,"sku":null,"price":23550.0,"currency_code":"INR","in_stock":true},{"title":"Grey \/ Linen \/ L","offer_id":45462874357817,"sku":null,"price":23550.0,"currency_code":"INR","in_stock":true},{"title":"Grey \/ Linen \/ XL","offer_id":45462874390585,"sku":null,"price":23550.0,"currency_code":"INR","in_stock":true},{"title":"Grey \/ Linen \/ 2XL","offer_id":45462874423353,"sku":null,"price":23550.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0752\/7523\/9481\/files\/FRONT_-1.jpg?v=1771844108"},{"product_id":"black-single-breasted-blazer","title":"Black Single Breasted Blazer","description":"\u003cp\u003eA sophisticated expression of modern tailoring defined by clean lines and balanced proportion. 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